Digital Resources: Website Analytic Software, Tips and Tricks

Website Analytic Software, Tips and Tricks

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Google Analytics product suites are by far the most widely used website analytics products and will be the ones mostly covered here.

Google Analytics products:
  • Google Analytics
  • Google Analytics 360
    • Analytics 360- Gain new customer experience insight.
    • Tag Manager 360- Powerful APIs and partnerships.
    • Optimize 360 (beta)- Test & deliver personal experiences
    • Attribution 360- Value of all your marketing channels.
    • Audience Center 360- Right people with right message.
    • Data Studio 360 (beta)
Free open Source Code Editor: Brackets
Google Analytics Resources
Google Analytics Academy- is an excellent resource, take lessons from Google experts, join learning communities and test your knowledge.
Googles YouTube channel- is an awesome resource for very detailed "Google Analytics How To videos". It's updated often and stays very current.
Google Analytics Blog- is a great place to read up on and get answers to common analytics questions.
Google Developers Community- is a great resource for more advanced Google Analytics questions, implementations, API's etc...
Common Anlytics resources, links and reference websites:
Agency Analytics - Agency Analytics automatically populates the dashboard with data from Moz and Majestic and connects that data to critical performance metrics, like ranking and organic traffic.
Clicky- Real Time Web Analytics
Cyfe - Very customizable but can also automatically, and easily, aggregate data from multiple sources to create a meaningful report
Hotjar - site analytics and feedback
RTB-Media.me- Real-time Advertising Reports and Insights. In just three steps, you'll have access to daily and weekly email insights, optimization advice, and smart alerts.
swydo.com- Create professional online marketing reports, save time and show your impact
Voot - analytics tool that tracks and trends YouTube video performance​