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seo & digital marketing blog

HOW TO SEO (OR ASO) YOUR APP TO ENSURE IT OUTPERFORMS YOUR COMPETITORS

2/28/2017

Comments

 
Future Reading App
Technology is advancing all the time. Every minute of every day, someone somewhere is working to improve an algorithm, enhance software, and create gadgets that are better and faster than the ones that came before it. With this rapidly advancing technology came the app. And under the reign of the mobile device, for some people apps have become a universal necessity...at least on some level. For almost any thought, there’s an app to match. People look to their apps for news, music, games, photo editing, and so much more. Some people hold the notion that apps will, in due time, replace websites altogether, although that is a notion I tend to disagree with. Nonetheless, as technology advances, marketers must adapt. The Google Play store reportedly had over 1.4 million apps as of February 2015. With so many apps out there, how can your app be discovered? And if app market share will continue to increase in the future, SEO is going to have a role in it. Though there is no way to see into the future just yet (no, there is not an app for that), digital marketers need to have an understanding of how to market apps.



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    Mike Hodgdon- SEO & Digital Marketing Expert Consultant

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  • Home
  • About
    • Resume
    • SEO Expert Mike Hodgdon Certifications
    • Mike Hodgdon Digital Marketing and SEO Press
  • Resources
    • Digital Marketing >
      • Google Adwords Video Tutorials
      • CRM & Sales Software Tools and Overview
      • Heat mapping Tools and Overview
      • Landing Page Software Tools and Overview
      • Marketing Automation Software Tools and Overview
      • Niche Digital marketing Software Tools and Overview
      • Press and Press Releases Tools and Overview
      • Retargeting Tools and Overview
    • Publisher Services >
      • Ads, Ad Management, and Promotion
      • Blogging
      • Content Creation Tools & Tips
      • Email and Newsletter Tools and Overview
    • Reputation Management
    • Search Engine optimization (SEO) >
      • Analytics Tools and Tips
      • Auditing Software Tools
      • Competitor Analysis Tools
      • Keyword Tools
      • Link Building Tools
      • Local SEO Tools
      • Rank Tracking Tools
      • Search compliance Software Tools
      • SERP Tracking Tools
      • SEO crawler & log analyzer
      • SEO & SEM Blog
      • SEO & SEM Communities
      • SEO & SEM Conferences
      • SEO Tool Suites
    • Social Media >
      • Brand Mention Tracking Software Tools and Overview
      • Infographic's Tools & Reference
      • Outreach Tools and Overview
      • Social Media Tools and Overview
    • Website Development >
      • Code Editing Tools
      • Content Management Systems
      • Data Software Tools and Overview
      • Page Speed Tools and Overview
      • Image Tools and Overview
      • Programming Tools and Overview
      • Project Management Tools and Overview
      • Website Personalization, UX Tools and Overview
  • Blog
  • Gallery
  • Contact