Common Google Anlytics Metrics and Definitions:

Benchmarking: Google Analytics gives users a view into how their Website is performing. Benchmarking allows you to compare your site's Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other Websites.

Bounce Rate: The percentage of visits in which the visitor only views one page of your Website before leaving is known as the Bounce Rate. A high Bounce Rate can indicate that your pages are not relevant to what your visitors are looking for.

Click: The single instance of a user following a hyperlink to another page or to initiate an action.

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