Embedding a Google Map on Your Website
Ever wondered "how to put a map of your business  location on your website"? As local search results become more and more important, everything you can do to increase your odds of being listed number 1 on the first page local 3 pack becomes equally as important. After all, these results are even before the coveted organic search results. A branded map is one of the items that can tilt the scales and be the difference of making the cut to the 3 listed results, or being the fourth one that no one sees.

SEOs and online marketers must constantly be on their toes. As algorithms improve, Google begins to understand the user on a more personal level. Google continually strives to formulate a better search engine for users. Internet and convenience go hand in hand, and users want relevant search results that’ll lead them to the products or resources they need in as little time as possible. Every year, the factors that have the most influence in a local businesses’ search rankings can shift. It’s vital for businesses to be aware of these changes so that their website continues to benefit from the power of local search.

For those Digital Marketers who use Google's certification test as a way to stay on top of Google's Digital Marketing products, in 2015 many of us where happy to hear of Google's new program, then called "The 5pecialist Challenge". The reason for the name "5pecialist Challenge" was you had to complete all 5 Google qualifications (AdWords Search, AdWords Display, Video, Shopping, and Mobile Advertising) to achieve "5pecialist Challenge" status.

Though there are many effective strategies for SEO as the process matures and you have capitalized on on-page optimization and gaining placement for your primary keywords, one place to turn to next will be identifying keywords that aren't currently providing leads but with a bit of work could be.​

Search Engine Optimization (SEO) is often pitched to companies as a “silver bullet” or some “proprietary solution” that some companies claim to have some "can't miss" formula for successfully getting you listed on the first page of search results. Simply put, “there is no guarantee's or secret tactics to successfully listing you #1 in the search results pages (SERP’s). The reality is that it just takes expertise, experience and strategy.
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There are many articles and blog posts out about how to select an SEO Company for your website but the goal of this article is to share 20 years of experience in the industry and be absolutely transparent about the different types of SEO Companies and Teams so you can make an informed decision about the SEO Company that is perfect for your business’s website.

A recommendation engine (sometimes referred to as a recommender system) is a tool that lets algorithm developers predict what a user may or may not like among a list of given items. Recommendation engines are a pretty interesting alternative to search fields, as recommendation engines help users discover products or content that they may not come across otherwise. This makes recommendation engines a great part of web sites and services such as Facebook, YouTube, Amazon, and more.