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seo & digital marketing blog

Actionable Tips for Ranking YOUTUBE Videos

12/9/2017

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Most Important Local Search Ranking Factors

8/31/2017

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2017 SEO Ranking Factors
SEOs and online marketers must constantly be on their toes. As algorithms improve, Google begins to understand the user on a more personal level. Google continually strives to formulate a better search engine for users. Internet and convenience go hand in hand, and users want relevant search results that’ll lead them to the products or resources they need in as little time as possible. Every year, the factors that have the most influence in a local businesses’ search rankings can shift. It’s vital for businesses to be aware of these changes so that their website continues to benefit from the power of local search.

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Google’s Specialist Challenge

8/19/2017

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For those Digital Marketers who use Google's certification test as a way to stay on top of Google's Digital Marketing products, in 2015 many of us where happy to hear of Google's new program, then called "The 5pecialist Challenge". The reason for the name "5pecialist Challenge" was you had to complete all 5 Google qualifications (AdWords Search, AdWords Display, Video, Shopping, and Mobile Advertising) to achieve "5pecialist Challenge" status.


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IDENTIFTING QUICK KEYWORD OPPROTUNITIES WITH SEMRUSH

8/5/2017

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Though there are many effective strategies for SEO as the process matures and you have capitalized on on-page optimization and gaining placement for your primary keywords, one place to turn to next will be identifying keywords that aren't currently providing leads but with a bit of work could be.​

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THING'S TO CONSIDER BEFORE YOU BUY SEARCH ENGINE OPTIMIZATION (SEO)

8/3/2017

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SEO Silver Bullet
Search Engine Optimization (SEO) is often pitched to companies as a “silver bullet” or some “proprietary solution” that some companies claim to have some "can't miss" formula for successfully getting you listed on the first page of search results. Simply put, “there is no guarantee's or secret tactics to successfully listing you #1 in the search results pages (SERP’s). The reality is that it just takes expertise, experience and strategy.
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There are many articles and blog posts out about how to select an SEO Company for your website but the goal of this article is to share 20 years of experience in the industry and be absolutely transparent about the different types of SEO Companies and Teams so you can make an informed decision about the SEO Company that is perfect for your business’s website.


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Predicting Likes: Inside A Simple Recommendation Engine's Algorithms

4/22/2017

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A recommendation engine (sometimes referred to as a recommender system) is a tool that lets algorithm developers predict what a user may or may not like among a list of given items. Recommendation engines are a pretty interesting alternative to search fields, as recommendation engines help users discover products or content that they may not come across otherwise. This makes recommendation engines a great part of web sites and services such as Facebook, YouTube, Amazon, and more.

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HOW TO SEO (OR ASO) YOUR APP TO ENSURE IT OUTPERFORMS YOUR COMPETITORS

2/28/2017

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Future Reading App
Technology is advancing all the time. Every minute of every day, someone somewhere is working to improve an algorithm, enhance software, and create gadgets that are better and faster than the ones that came before it. With this rapidly advancing technology came the app. And under the reign of the mobile device, for some people apps have become a universal necessity...at least on some level. For almost any thought, there’s an app to match. People look to their apps for news, music, games, photo editing, and so much more. Some people hold the notion that apps will, in due time, replace websites altogether, although that is a notion I tend to disagree with. Nonetheless, as technology advances, marketers must adapt. The Google Play store reportedly had over 1.4 million apps as of February 2015. With so many apps out there, how can your app be discovered? And if app market share will continue to increase in the future, SEO is going to have a role in it. Though there is no way to see into the future just yet (no, there is not an app for that), digital marketers need to have an understanding of how to market apps.



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MICHAELHODGDON.COM
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Michael Hodgdon - Expert SEO and Online Advertising Consultant
Colorado Springs, Colorado
​(719) 208-7985

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  • Home
  • About
    • Resume
    • SEO Expert Mike Hodgdon Certifications
    • Mike Hodgdon Digital Marketing and SEO Press
  • Resources
    • Digital Marketing >
      • Google Adwords Video Tutorials
      • CRM & Sales Software Tools and Overview
      • Heat mapping Tools and Overview
      • Landing Page Software Tools and Overview
      • Marketing Automation Software Tools and Overview
      • Niche Digital marketing Software Tools and Overview
      • Press and Press Releases Tools and Overview
      • Retargeting Tools and Overview
    • Publisher Services >
      • Ads, Ad Management, and Promotion
      • Blogging
      • Content Creation Tools & Tips
      • Email and Newsletter Tools and Overview
    • Reputation Management
    • Search Engine optimization (SEO) >
      • Analytics Tools and Tips
      • Auditing Software Tools
      • Competitor Analysis Tools
      • Keyword Tools
      • Link Building Tools
      • Local SEO Tools
      • Rank Tracking Tools
      • Search compliance Software Tools
      • SERP Tracking Tools
      • SEO crawler & log analyzer
      • SEO & SEM Blog
      • SEO & SEM Communities
      • SEO & SEM Conferences
      • SEO Tool Suites
    • Social Media >
      • Brand Mention Tracking Software Tools and Overview
      • Infographic's Tools & Reference
      • Outreach Tools and Overview
      • Social Media Tools and Overview
    • Website Development >
      • Code Editing Tools
      • Content Management Systems
      • Data Software Tools and Overview
      • Page Speed Tools and Overview
      • Image Tools and Overview
      • Programming Tools and Overview
      • Project Management Tools and Overview
      • Website Personalization, UX Tools and Overview
  • Blog
  • Gallery
  • Contact