Steps for Implementing Revenue Models on your Website

Now let’s look at the 8 steps to ad revenue generation.

1. Provide high quality content that attracts users and pageviews.

• Article and information portals.
• Niche subject websites
• Forums
• Social Media Websites

2. Optimize your content for search placement

• Title tags
• Subheadings
• Alt tags for graphics
• Filenames for graphics and webpages
• In hypertext linked words and phrases.
• In the first and last paragraphs

3. Generate lots of traffic to your site

• Search Rankings
• Social Media
• Guest Blogging
• Links
• Ads

4. Select Ad Networks, affiliate networks and Ad Management Software

• Adsense- Select text and image ads
• DFP- Double Click for Publishers

5. Strategically place ads, and identify best performing ad opportunities

Internet Advertising Bureau (IAB) Top 5 Ad sizes standard ad units:

    Medium Rectangle (300 x 250)
    Rectangle (180 x 150)
    Leaderboard (728 x 90)
    Skyscraper (160 x 600)
    Half Page Ad (300 x 600)

6. As traffic grows consider selling ads direct to Agencies