MichaelHodgdon.Com
  • Home
  • About
    • Resume
    • SEO Expert Mike Hodgdon Certifications
    • Mike Hodgdon Digital Marketing and SEO Press
  • Resources
    • Digital Marketing >
      • Google Adwords Video Tutorials
      • CRM & Sales Software Tools and Overview
      • Heat mapping Tools and Overview
      • Landing Page Software Tools and Overview
      • Marketing Automation Software Tools and Overview
      • Niche Digital marketing Software Tools and Overview
      • Press and Press Releases Tools and Overview
      • Retargeting Tools and Overview
    • Publisher Services >
      • Ads, Ad Management, and Promotion
      • Blogging
      • Content Creation Tools & Tips
      • Email and Newsletter Tools and Overview
    • Reputation Management
    • Search Engine optimization (SEO) >
      • Analytics Tools and Tips
      • Auditing Software Tools
      • Competitor Analysis Tools
      • Keyword Tools
      • Link Building Tools
      • Local SEO Tools
      • Rank Tracking Tools
      • Search compliance Software Tools
      • SERP Tracking Tools
      • SEO crawler & log analyzer
      • SEO & SEM Blog
      • SEO & SEM Communities
      • SEO & SEM Conferences
      • SEO Tool Suites
    • Social Media >
      • Brand Mention Tracking Software Tools and Overview
      • Infographic's Tools & Reference
      • Outreach Tools and Overview
      • Social Media Tools and Overview
    • Website Development >
      • Code Editing Tools
      • Content Management Systems
      • Data Software Tools and Overview
      • Page Speed Tools and Overview
      • Image Tools and Overview
      • Programming Tools and Overview
      • Project Management Tools and Overview
      • Website Personalization, UX Tools and Overview
  • Blog
  • Gallery
  • Contact

Competitor ANALYSIS

Digital Resources: Digital Competitive Analysis

COMPETITIVE Analysis

The purpose of online competitive analysis is to gain a insight that allows you to evolve your digital marketing strategy based on competitor strengths and weaknesses.

Competitive analysis is a great way to see areas you excel and areas that need improvement. It helps you identify your online competitors which in some cases may not be your primary real world competitors. When planning an online strategy it is important you make that distinction.

There are many great tools, techniques and tricks to do an online competitive analysis and plan and I will try to cover them all on this resource page.


Your roadmap to online competitive analysis

Featured Competitor Analysis Tools and Solutions
Google Analytics Academy
Kompyete- Track Your Competitors In Real-Time. Analyze their online strategy in under 10 minutes
Google Analytics Youtube

Picture

Google Analytics Developers Community


Top Competitor Analysis tools, resources, links and reference websites:
Alexa - A lot of (paid) competitive analysis reports that can give you a good representation of demographics and traffic data.
Conductor - Conductor allows you to view the market share that belongs to a certain brand you’re analyzing by pointing out both its current situation, and estimates its future potential growth.
iSpionage - Competitive intelligence for search engine marketers 
Jumpshot -
Majestic.com- Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day.
Quantcast - Good fit for enterprise-level clients who want to see custombased datasets to further interpret what’s going on in the industry.
Searchmetrics - Searchmetrics, in particular, has an algorithm that is based on matching sets of keywords without considering any additional metrics.
Serpstat- Turn data from Search into actionable insights and research competitors in search results. Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle.
SimilarWeb - This tool shows you traffic distribution across all channels (Search, Social, Direct, etc.) and also displays the percentage of search traffic that comes from various search engines.
Sizeup.com- Make smarter decisions through data with SizeUp and learn the answers to the burning questions that keep every business owner and aspiring entrepreneur up at night.
SpyFU- Download Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search
SweetIQ- SweetIQ's local search platform drives ready to buy customers to your stores. proprietary web crawlers scan millions of relevant sites to provide you with the most comprehensive representation of your local search performance. The software monitors your brand, your stores, your industry, and your competitors – providing you with powerful data and analytics.
MICHAELHODGDON.COM
FREE SEO AUDIT | SEARCH ENGINE ALGORITHM MONITORING
Michael Hodgdon - Expert SEO and Online Advertising Consultant
Colorado Springs, Colorado
​(719) 208-7985

Weather provided by MozCast

  • Home
  • About
    • Resume
    • SEO Expert Mike Hodgdon Certifications
    • Mike Hodgdon Digital Marketing and SEO Press
  • Resources
    • Digital Marketing >
      • Google Adwords Video Tutorials
      • CRM & Sales Software Tools and Overview
      • Heat mapping Tools and Overview
      • Landing Page Software Tools and Overview
      • Marketing Automation Software Tools and Overview
      • Niche Digital marketing Software Tools and Overview
      • Press and Press Releases Tools and Overview
      • Retargeting Tools and Overview
    • Publisher Services >
      • Ads, Ad Management, and Promotion
      • Blogging
      • Content Creation Tools & Tips
      • Email and Newsletter Tools and Overview
    • Reputation Management
    • Search Engine optimization (SEO) >
      • Analytics Tools and Tips
      • Auditing Software Tools
      • Competitor Analysis Tools
      • Keyword Tools
      • Link Building Tools
      • Local SEO Tools
      • Rank Tracking Tools
      • Search compliance Software Tools
      • SERP Tracking Tools
      • SEO crawler & log analyzer
      • SEO & SEM Blog
      • SEO & SEM Communities
      • SEO & SEM Conferences
      • SEO Tool Suites
    • Social Media >
      • Brand Mention Tracking Software Tools and Overview
      • Infographic's Tools & Reference
      • Outreach Tools and Overview
      • Social Media Tools and Overview
    • Website Development >
      • Code Editing Tools
      • Content Management Systems
      • Data Software Tools and Overview
      • Page Speed Tools and Overview
      • Image Tools and Overview
      • Programming Tools and Overview
      • Project Management Tools and Overview
      • Website Personalization, UX Tools and Overview
  • Blog
  • Gallery
  • Contact