Digital Resources: Digital Competitive Analysis
COMPETITIVE Analysis
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The purpose of online competitive analysis is to gain a insight that allows you to evolve your digital marketing strategy based on competitor strengths and weaknesses.
Competitive analysis is a great way to see areas you excel and areas that need improvement. It helps you identify your online competitors which in some cases may not be your primary real world competitors. When planning an online strategy it is important you make that distinction. There are many great tools, techniques and tricks to do an online competitive analysis and plan and I will try to cover them all on this resource page. |
Your roadmap to online competitive analysis
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Featured Competitor Analysis Tools and Solutions
Kompyete- Track Your Competitors In Real-Time. Analyze their online strategy in under 10 minutes
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Top Competitor Analysis tools, resources, links and reference websites:
Alexa - A lot of (paid) competitive analysis reports that can give you a good representation of demographics and traffic data.
Conductor - Conductor allows you to view the market share that belongs to a certain brand you’re analyzing by pointing out both its current situation, and estimates its future potential growth.
iSpionage - Competitive intelligence for search engine marketers
Jumpshot -
Majestic.com- Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day.
Quantcast - Good fit for enterprise-level clients who want to see custombased datasets to further interpret what’s going on in the industry.
Searchmetrics - Searchmetrics, in particular, has an algorithm that is based on matching sets of keywords without considering any additional metrics.
Serpstat- Turn data from Search into actionable insights and research competitors in search results. Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle.
SimilarWeb - This tool shows you traffic distribution across all channels (Search, Social, Direct, etc.) and also displays the percentage of search traffic that comes from various search engines.
Sizeup.com- Make smarter decisions through data with SizeUp and learn the answers to the burning questions that keep every business owner and aspiring entrepreneur up at night.
SpyFU- Download Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search
SweetIQ- SweetIQ's local search platform drives ready to buy customers to your stores. proprietary web crawlers scan millions of relevant sites to provide you with the most comprehensive representation of your local search performance. The software monitors your brand, your stores, your industry, and your competitors – providing you with powerful data and analytics.
Conductor - Conductor allows you to view the market share that belongs to a certain brand you’re analyzing by pointing out both its current situation, and estimates its future potential growth.
iSpionage - Competitive intelligence for search engine marketers
Jumpshot -
Majestic.com- Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day.
Quantcast - Good fit for enterprise-level clients who want to see custombased datasets to further interpret what’s going on in the industry.
Searchmetrics - Searchmetrics, in particular, has an algorithm that is based on matching sets of keywords without considering any additional metrics.
Serpstat- Turn data from Search into actionable insights and research competitors in search results. Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle.
SimilarWeb - This tool shows you traffic distribution across all channels (Search, Social, Direct, etc.) and also displays the percentage of search traffic that comes from various search engines.
Sizeup.com- Make smarter decisions through data with SizeUp and learn the answers to the burning questions that keep every business owner and aspiring entrepreneur up at night.
SpyFU- Download Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search
SweetIQ- SweetIQ's local search platform drives ready to buy customers to your stores. proprietary web crawlers scan millions of relevant sites to provide you with the most comprehensive representation of your local search performance. The software monitors your brand, your stores, your industry, and your competitors – providing you with powerful data and analytics.