Digital Resources: Heat Maps
Heat Mapping Software Tools and Overview
A heat map (or heatmap) is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy.
The primary types of heatmaps are:
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TOP HEAT MAPPING SOFTWARE TOOLS
Comprehensive list of Heat mapping Tools and Software
CrazyEgg.com- Excellent for showing you where people are clicking… and where they aren’t,how many people scroll down your pages (and where most people stop) and where people are coming from to begin with, and who clicks on what the most!
LuckyOrange.com- All-in-One Conversion Optimization Suite.
LuckyOrange.com- All-in-One Conversion Optimization Suite.
Articles about heatmapping