HOW TO SEO (OR ASO) YOUR APP TO ENSURE IT OUTPERFORMS YOUR COMPETITORS

Technology is advancing all the time. Every minute of every day, someone somewhere is working to improve an algorithm, enhance software, and create gadgets that are better and faster than the ones that came before it. With this rapidly advancing technology came the app. And under the reign of the mobile device, for some people apps have become a universal necessity...at least on some level. For almost any thought, there’s an app to match. People look to their apps for news, music, games, photo editing, and so much more. Some people hold the notion that apps will, in due time, replace websites altogether, although that is a notion I tend to disagree with. Nonetheless, as technology advances, marketers must adapt. The Google Play store reportedly had over 1.4 million apps as of February 2015. With so many apps out there, how can your app be discovered? And if app market share will continue to increase in the future, SEO is going to have a role in it. Though there is no way to see into the future just yet (no, there is not an app for that), digital marketers need to have an understanding of how to market apps.

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