Google Adwords is a very powerful online marketing tool. With its own reporting and integration with Google Analytics, it allows advertisers to see a level of granularity and ROI reporting equaled to very few advertising platforms. Having the data available is extremely important when determining success of an advertising effort. That being said, it’s important to understand how the system works to maximize return on investment. In Google Adwords bid amount is a factor in how your ad performs but “Quality Score” is even more important for getting the highest possible ROI.
Mike Hodgdon- SEO & Digital Marketing Expert Consultant