Embedding a Google Map on Your Website
Ever wondered "how to put a map of your business location on your website"? As local search results become more and more important, everything you can do to increase your odds of being listed number 1 on the first page local 3 pack becomes equally as important. After all, these results are even before the coveted organic search results. A branded map is one of the items that can tilt the scales and be the difference of making the cut to the 3 listed results, or being the fourth one that no one sees.
In addition to the big rewards of exposure from being listed in the local 3 pack (also known as the local stack) for your business, an embedded Google My Business Map can be a great user experience (UX) addition to your website. It allows your visitors get a "street view" view of your business, read your Google reviews, and get detailed directions to your business.
Many times when adding a map to their websites, business owners just use a map with the address. There is a difference between the "branded Google My Business Map" and a "Google Map" embed of just the address. Be sure to follow these instructions to ensure you are using the branded map.
SEOs and online marketers must constantly be on their toes. As algorithms improve, Google begins to understand the user on a more personal level. Google continually strives to formulate a better search engine for users. Internet and convenience go hand in hand, and users want relevant search results that’ll lead them to the products or resources they need in as little time as possible. Every year, the factors that have the most influence in a local businesses’ search rankings can shift. It’s vital for businesses to be aware of these changes so that their website continues to benefit from the power of local search.
The Local Search Rankings Factor Survey helps local businesses determine the most important factors impacting local search rank. The coveted number one spot on a search results page isn’t easy-to-claim territory, and this survey helps reverse engineer Google’s ranking system so that business owners can strive to improve their website and content in areas where they need it most. The top local SEO experts chime in to rank over 130 different factors impacting local search.
With the rise in 2016 of voice search, virtual assistants, AI and location intelligence, it’s clear we’re entering a period of accelerating change.
At the end of 2016 the Local Search Association (LSA) asked publishers, marketing technology providers, agencies and advertisers to tell them what they expect in 2017 for location-based marketing and media. They received over 50 expert predictions from around the industry.
Myself and some of the SEO expert team members at Infront Webworks were among the participants. We welcome you to download the white paper (link below) and track ours and other industry professionals accuracy in predicting the future of Local SEO.
- See the complete list of predication's at: 2017 Expert Predictions for the Local Ecosystem
There is no denying that the Internet is a vast space: a complexly integrated community full of competing businesses and services that you have to surpass in the search engine result pages (SERPs) in order to infiltrate your market and garner new customers and business. Figuring out how to optimize your website and business to rank in the top of local search engine results can be a daunting experience that is only exacerbated by the many factors at hand. Google is continually improving the local search ranking algorithms to better suit users. Change is inevitable, but this does not mean that you can’t get up to speed and gear your business toward first page results.
For clarification the graphic below illustrates the 3 areas (Adwords Paid Ads, Local Stack Listings, and Organic Listings) of a search engine result page (SERPs).