Inbound marketing is defined as “is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.” Properly implemented it is extremely effective and the Hubspot platform is as good as it gets in cloud based Inbound marketing platforms.
This Hubspot review will provide an overview of the tools Hubspot offers and it’s effectiveness as the cornerstone of your Inbound efforts. Due to the length of this review and for those who simply want to know my opinion without the details, I will say: “Hubspot has traditionally been an expensive solution that can be very effective but requires a strong marketing and web background or a real commitment to utilizing their very robust training materials. That being said, at their “INBOUND Conference” in 2016 they unveiled a new line of free and entry level solutions that allow marketers to work with the platform prior to making a large financial commitment. My personal thought is this should be a game changer to an already successful company, and it will allow many companies to explore the platform and witness the power of Inbound marketing and the Hubspot software.”
Benchmarking: Google Analytics gives users a view into how their Website is performing. Benchmarking allows you to compare your site's Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other Websites.
Bounce Rate: The percentage of visits in which the visitor only views one page of your Website before leaving is known as the Bounce Rate. A high Bounce Rate can indicate that your pages are not relevant to what your visitors are looking for.
Click: The single instance of a user following a hyperlink to another page or to initiate an action.
Now let’s look at the 8 steps to ad revenue generation.
1. Provide high quality content that attracts users and pageviews.
2. Optimize your content for search placement
Google Adwords is a very powerful online marketing tool. With its own reporting and integration with Google Analytics, it allows advertisers to see a level of granularity and ROI reporting equaled to very few advertising platforms. Having the data available is extremely important when determining success of an advertising effort. That being said, it’s important to understand how the system works to maximize return on investment. In Google Adwords bid amount is a factor in how your ad performs but “Quality Score” is even more important for getting the highest possible ROI.
There is no denying that the Internet is a vast space: a complexly integrated community full of competing businesses and services that you have to surpass in the search engine result pages (SERPs) in order to infiltrate your market and garner new customers and business. Figuring out how to optimize your website and business to rank in the top of local search engine results can be a daunting experience that is only exacerbated by the many factors at hand. Google is continually improving the local search ranking algorithms to better suit users. Change is inevitable, but this does not mean that you can’t get up to speed and gear your business toward first page results.
For clarification the graphic below illustrates the 3 areas (Adwords Paid Ads, Local Stack Listings, and Organic Listings) of a search engine result page (SERPs).
A niche market is as such because it provides a specific product or service to a specific sector of the market. Although you might not be drawing in the stampede of customers and new consumers, you will be consistently pulling those outliers into your reach. With nearly any niche market, the competition is thin and you're one of the few to offer what that consumer needs—which is a good thing.
A new niche search engine might not have the sticky grip that Google has over the search engine world, but DuckDuckGo isn't a search engine you'll want to gloss over. It serves the "privacy cautious searchers", is fast loading, and has good quality search results.
Mike Hodgdon- SEO & Digital Marketing Expert Consultant