Technology is advancing all the time. Every minute of every day, someone somewhere is working to improve an algorithm, enhance software, and create gadgets that are better and faster than the ones that came before it. With this rapidly advancing technology came the app. And under the reign of the mobile device, for some people apps have become a universal necessity...at least on some level. For almost any thought, there’s an app to match. People look to their apps for news, music, games, photo editing, and so much more. Some people hold the notion that apps will, in due time, replace websites altogether, although that is a notion I tend to disagree with. Nonetheless, as technology advances, marketers must adapt. The Google Play store reportedly had over 1.4 million apps as of February 2015. With so many apps out there, how can your app be discovered? And if app market share will continue to increase in the future, SEO is going to have a role in it. Though there is no way to see into the future just yet (no, there is not an app for that), digital marketers need to have an understanding of how to market apps.
With the rise in 2016 of voice search, virtual assistants, AI and location intelligence, it’s clear we’re entering a period of accelerating change.
At the end of 2016 the Local Search Association (LSA) asked publishers, marketing technology providers, agencies and advertisers to tell them what they expect in 2017 for location-based marketing and media. They received over 50 expert predictions from around the industry. Myself and some of the SEO expert team members at Infront Webworks were among the participants. We welcome you to download the white paper (link below) and track ours and other industry professionals accuracy in predicting the future of Local SEO. - See the complete list of predication's at: 2017 Expert Predictions for the Local Ecosystem
Inbound marketing is defined as “is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.” Properly implemented it is extremely effective and the Hubspot platform is as good as it gets in cloud based Inbound marketing platforms.
This Hubspot review will provide an overview of the tools Hubspot offers and it’s effectiveness as the cornerstone of your Inbound efforts. Due to the length of this review and for those who simply want to know my opinion without the details, I will say: “Hubspot has traditionally been an expensive solution that can be very effective but requires a strong marketing and web background or a real commitment to utilizing their very robust training materials. That being said, at their “INBOUND Conference” in 2016 they unveiled a new line of free and entry level solutions that allow marketers to work with the platform prior to making a large financial commitment. My personal thought is this should be a game changer to an already successful company, and it will allow many companies to explore the platform and witness the power of Inbound marketing and the Hubspot software.”
Benchmarking: Google Analytics gives users a view into how their Website is performing. Benchmarking allows you to compare your site's Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other Websites.
Bounce Rate: The percentage of visits in which the visitor only views one page of your Website before leaving is known as the Bounce Rate. A high Bounce Rate can indicate that your pages are not relevant to what your visitors are looking for. Click: The single instance of a user following a hyperlink to another page or to initiate an action.
Now let’s look at the 8 steps to ad revenue generation.
1. Provide high quality content that attracts users and pageviews.
2. Optimize your content for search placement
Google Adwords is a very powerful online marketing tool. With its own reporting and integration with Google Analytics, it allows advertisers to see a level of granularity and ROI reporting equaled to very few advertising platforms. Having the data available is extremely important when determining success of an advertising effort. That being said, it’s important to understand how the system works to maximize return on investment. In Google Adwords bid amount is a factor in how your ad performs but “Quality Score” is even more important for getting the highest possible ROI.
There is no denying that the Internet is a vast space: a complexly integrated community full of competing businesses and services that you have to surpass in the search engine result pages (SERPs) in order to infiltrate your market and garner new customers and business. Figuring out how to optimize your website and business to rank in the top of local search engine results can be a daunting experience that is only exacerbated by the many factors at hand. Google is continually improving the local search ranking algorithms to better suit users. Change is inevitable, but this does not mean that you can’t get up to speed and gear your business toward first page results.
For clarification the graphic below illustrates the 3 areas (Adwords Paid Ads, Local Stack Listings, and Organic Listings) of a search engine result page (SERPs). |
AuthorMike Hodgdon- SEO & Digital Marketing Expert Consultant Categories
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October 2023
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