SEOs and online marketers must constantly be on their toes. As algorithms improve, Google begins to understand the user on a more personal level. Google continually strives to formulate a better search engine for users. Internet and convenience go hand in hand, and users want relevant search results that’ll lead them to the products or resources they need in as little time as possible. Every year, the factors that have the most influence in a local businesses’ search rankings can shift. It’s vital for businesses to be aware of these changes so that their website continues to benefit from the power of local search.
The Local Search Rankings Factor Survey helps local businesses determine the most important factors impacting local search rank. The coveted number one spot on a search results page isn’t easy-to-claim territory, and this survey helps reverse engineer Google’s ranking system so that business owners can strive to improve their website and content in areas where they need it most. The top local SEO experts chime in to rank over 130 different factors impacting local search.
For those Digital Marketers who use Google's certification test as a way to stay on top of Google's Digital Marketing products, in 2015 many of us where happy to hear of Google's new program, then called "The 5pecialist Challenge". The reason for the name "5pecialist Challenge" was you had to complete all 5 Google qualifications (AdWords Search, AdWords Display, Video, Shopping, and Mobile Advertising) to achieve "5pecialist Challenge" status.
Google Certification vs qualification vs certificate?
Because I'll be referring to qualifications, certifications and certificates, throughout this post it will makes sense to provide a little clarity, because frankly it may be confusing if not.
Technically an individual takes a "qualification exam" to get Google Qualified in the Google Partners Certificate program. The Google Partners program is presently free and so are all exams. As of August 2017, the following partner exams are available AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, Shopping Advertising for what is now called the "Google Specialist Challenge", and additionally they now offer 2 other exams, the Google Analytics individual qualification, and the Mobile Sites qualification.
Though there are many effective strategies for SEO as the process matures and you have capitalized on on-page optimization and gaining placement for your primary keywords, one place to turn to next will be identifying keywords that aren't currently providing leads but with a bit of work could be.
The cloud based SEO tool SEMRush offers a simple way to identify keywords on page 2 and 3, that with a little bit of optimization can be moved to page 1 and deliver a whole lot more users to your website.
To get started simply go over to SEMrush, type your website address in, hit enter, click Domain Analytics in left navigation, click the Keyword Positions section, and in the top left below the domain name you'll find the keyword count, associated traffic and estimated traffic cost.
Search Engine Optimization (SEO) is often pitched to companies as a “silver bullet” or some “proprietary solution” that some companies claim to have some "can't miss" formula for successfully getting you listed on the first page of search results. Simply put, “there is no guarantee's or secret tactics to successfully listing you #1 in the search results pages (SERP’s). The reality is that it just takes expertise, experience and strategy.
There are many articles and blog posts out about how to select an SEO Company for your website but the goal of this article is to share 20 years of experience in the industry and be absolutely transparent about the different types of SEO Companies and Teams so you can make an informed decision about the SEO Company that is perfect for your business’s website.
A recommendation engine (sometimes referred to as a recommender system) is a tool that lets algorithm developers predict what a user may or may not like among a list of given items. Recommendation engines are a pretty interesting alternative to search fields, as recommendation engines help users discover products or content that they may not come across otherwise. This makes recommendation engines a great part of web sites and services such as Facebook, YouTube, Amazon, and more.
Recommendation engines work ideally in one of two ways. It can rely on the properties of the items that a user likes, which are analyzed to determine what else the user may like; or, it can rely on the likes and dislikes of other users, which the recommendation engine then uses to compute a similarity index between users and recommend items to them accordingly. It is also possible to combine both these methods to build a much more robust recommendation engine. However, like all other information related problems, it is essential to pick an algorithm that is suitable for the problem being addressed.
Technology is advancing all the time. Every minute of every day, someone somewhere is working to improve an algorithm, enhance software, and create gadgets that are better and faster than the ones that came before it. With this rapidly advancing technology came the app. And under the reign of the mobile device, for some people apps have become a universal necessity...at least on some level. For almost any thought, there’s an app to match. People look to their apps for news, music, games, photo editing, and so much more. Some people hold the notion that apps will, in due time, replace websites altogether, although that is a notion I tend to disagree with. Nonetheless, as technology advances, marketers must adapt. The Google Play store reportedly had over 1.4 million apps as of February 2015. With so many apps out there, how can your app be discovered? And if app market share will continue to increase in the future, SEO is going to have a role in it. Though there is no way to see into the future just yet (no, there is not an app for that), digital marketers need to have an understanding of how to market apps.
With the rise in 2016 of voice search, virtual assistants, AI and location intelligence, it’s clear we’re entering a period of accelerating change.
At the end of 2016 the Local Search Association (LSA) asked publishers, marketing technology providers, agencies and advertisers to tell them what they expect in 2017 for location-based marketing and media. They received over 50 expert predictions from around the industry.
Myself and some of the SEO expert team members at Infront Webworks were among the participants. We welcome you to download the white paper (link below) and track ours and other industry professionals accuracy in predicting the future of Local SEO.
- See the complete list of predication's at: 2017 Expert Predictions for the Local Ecosystem